This year Kartell has devised an absolutely neutral space suggestive of architecture and museums to ensure that the language of each project and each project designer is clear and direct. A booth where the absolute protagonists are the products revealed through the various phases of their creative genesis: from design to prototyping up to industrialisation.
The circular path displays the collection of Kartell's novelties for 2012 signed by the most important international designers (Philippe Starck, Piero Lissoni, Ferruccio Laviani, Patricia Urquiola, Tokujin Yoshioka, Mario Bellini, Ferruccio Laviani, Eugeni Quitllet and Rodolfo Dordoni) where the works are analysed through sketches, prototypes and interviews with the designers so that this new Kartell 2012 collection is all the more engaging.

